SEO is the process of increasing the ranking of a site on search engines by producing content with certain keywords in it, and by attracting visitors to a site who will stay on it for a few minutes and will click links on the site. The best way for a beginner to start this process is by considering the keywords they want to market for. The keywords should be customized for the business, and should include such things as the area the business is located and the services it provides. A small business should then produce a few short articles containing these keywords that customers will want to read. The articles should be linked from the main page, which will give visitors some things to click on when they go to the site. From there, a small business can produces more content, expand to new keywords, and eventually move onto having SEO managed by a professional marketing or hosting company.